More is more - The Rider Newspaper

House of Fashion’s “Project Camp” took center stage at the AB Event Center in Edinburg, offering a vibrantly theatrical escape for those who crave fashion’s most outrageous expressions.

The fashion sent down the runway April 20 playfully pushed the boundaries of taste, wholeheartedly embracing the non-mainstream.

American writer and critic Susan Sontag cemented the term’s meaning in her 1964 essay, “Notes on ‘Camp,’” describing it as a sensibility readily apparent but difficult to define.

It is an aesthetic movement reveling in stylization and artifice, elevating the intentionally excessive and ironically tacky to a place of artistic merit, according to Sontag.

Natalia Ozuna, a marketing senior and stylist for the student organization at UTRGV, told The Rider after the fashion show that her inspiration came from the sneakers she wore that night.

“I wanted to put them on the outfit, but we didn’t have the same shoe size,” Ozuna said about the outfit she styled. “I was kinda going for something like Frankenstein, like, clown sort of vibe. [The outfit] is just kind of accidental. I was just, like, piecing it together and, like, figuring it out from there.”

_{Psychology sophomore Juan Rivera models an outfit designed by studio art sophomore Damian Peña. Eduardo Escamilla/THE RIDER}

_{Biology senior Angelika Garza models an outfit styled by early care and early childhood education sophomore Kimberly Vela-Elizondo and makeup by psychology senior Kimberly Garza. Eduardo Escamilla/THE RIDER}

_{House of Fashion President Michael Montelongo, a civil engineering sophomore, models bow earrings designed by criminal justice sophomore Angela Cazares, an outfit he designed and makeup by psychology senior Kimberly Garza. Eduardo Escamilla/THE RIDER}

_{Studio art sophomore Damian Peña models an outfit designed by social work junior Karina de la Garza and assistant designer Nayeli Vasquez, a communication studies junior. Eduardo Escamilla/THE RIDER}

_{Communication studies sophomore Nayeli Vasquez models an outfit designed by social work junior Karina de la Garza and makeup by psychology senior Dulce Mendoza. Eduardo Escamilla/THE RIDER}

_{Entrepreneurship and innovation sophomore Brandon Briseño (left) and marketing senior and fashion stylist Natalie Ozuna are introduced at the end of the fashion show. Graphic design junior Rebeca Santos was the makeup artist. Eduardo Escamilla/THE RIDER}